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McEathron Media

Five Principles

We at McEathron Media believe in five fundamental media principles…

  1. No Strategy Equals Bad Advertising - You wouldn’t build a house without a blueprint. You wouldn’t go on a trip without a map, yet many businesses do just that with advertising. Whether it is a website or an advertising campaign, you need to start with a plan.
  2. You Advertise to People, Not Statistics – We look at the research to determine the behavior, segments and best media choices to reach people. We don’t develop campaigns based simply on gross rating points or blocking charts.
  3. There is No Line Between Internet and Traditional Advertising – Advertising is advertising. Period. We choose media based on its ability to reach the consumer and produce tangible results. This can be achieved with internet or traditional advertising, or a combination, depending on the best match to consumer behaviour.
  4. You Always Advertise to Sell Something – We don’t believe in advertising to win awards or to simply “Brand”. We do believe in branding but also believe that good branding ultimately sells something.
  5. There is No Bad Media Choice – All media is good. Some are just more efficient or a better commercial environment to reach the consumer. Our job is to find the most efficient and effective media mix.


"Those are my principles, and if you don't like them... Well, I have others." - Groucho Marx